
In 2015, a study by Survata found that 44% of respondents searching for products went directly to. In 2014, Amazon sold 63% of all books bought online and 40% of all books sold overall. In July 2014, Amazon said it would invest $2 billion (Rs 12,000 crore) in India to expand business, after its largest Indian rival Flipkart announced $1 billion in funding.


In 2013, Amazon launched its site in India, Amazon.in. Īmazon's Subscribe & Save program offers a discounted price on an item (usually sold in bulk), free shipping on every Subscribe & Save shipment, and automatic shipment of the item every one, two, three, or six months. Amazon also owns other e-commerce sites like, , and. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites (baby), Wag.com (pets), and (toys). In 2012, Amazon announced the launch of for buying green products, including groceries, household items, and apparel. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. Customers could have orders delivered to their homes at dawn or during a specified daytime window. In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten, and Newegg. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called, in November.

However, it failed to chip away at the large market share of the industry pioneer, eBay. The company launched Auctions, a web auctions service, in March 1999. Amazon product lines include ( books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial and scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys/games.
